180 SEO Factors

At Woocom we aim to be different and put control in your hands. In keeping with that philosophy, here are over 180 factors that go into WoocomELEVATOR, and should go into any good SEO solution. That way, you know exactly what we do for you.

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SEO and Planning

1. Make a good site map for the search engine.

2. Don’t change the design of your website regularly.

3. Don’t make a copy of an existing website.

4. Use valid, clean code. Clean code means: Offload all your affiliate links and ads to external javascript, so they don't clutter up the code. most of them don't work with javascript turned off anyway, so it doesn't matter. get rid of all the <br>'s, and other useless tags. You can do all that presentational stuff with CSS.

5. Adjust your game-plan based upon your market sector - every sector requires a different strategy so don't think what worked for selling widgets will work for philosophy.

6. Stop bots from indexing pages which you don't want in the index, especially dynamic sections which have no relevance to the SERPs.

7. Build everything you want indexed so that it works perfectly with javascript, flash, java, activex and css disabled.

8. Use a solid semantic structure for your page to make the algorithm's job easier.

9. Use a sound “Information Architecture” for your entire website - ie choose menu labels that make keyword sense (without stuffing)

10. Choose menu labels that make sense to your readers.

11. Use a rational naming hierarchy so that the folders make sense and are meaningful when seen in the SERPs. (example.com/cheap-widgets/) Those get highlighted in the SERPs and helps draw attention to your listing. Inbound links can form the keywords in the anchors, etc.

12. Plan the site so it can easily change web technology

13. Plan the site so it is scalable

14. Eliminate or make less prominent all links to fluff pages (like member profiles).

15. Link to your less popular pages from the site map.

16. Create content that a dot edu, gov, or .us will find useful to link to. Kind of like social engineering, where you look at the behavior then tailor your response/approach to appeal and fit in with that behavior. In this case you're looking at what the pages are linking to and create pages to match that profile.

17. Check how many levels down a page is for spidering purposes

18. Use the w3c validator on ALL of your pages, and possibly validating the css also.

19. Build sites to pass an honest-to-goodness human inspection, and not just an algorithmic inspection.

20. To quote W3C, "Cool URLs don't change." Don’t change yours unless it’s necessary.

Find out more about Search Engine Marketing solutions or give us a call on 1300 796 623 or Contact Us.