The true value of LinkedIn as a lead generating powerhouse is oftentimes not fully realised, if realised at all. Being the only truly professional social networking website it provides an amazing opportunity for businesses with a B2B focus to communicate with their target audience. When you know what you are looking for, LinkedIn can be one of the most powerful lead generation tools available to you today, but only if you use it properly.
Measuring the return on investment of social media is a highly discussed topic, and rightly so. Marketers believe that there is indeed a return to be had, but not all companies measure it effectively, if at all. In fact, it has been estimated that as much as 50% of companies do not measure it at all aside from the ubiquitous number of “Likes”.