What’s more, Email Marketing has also been voted as the number one channel when it comes to Return on Investment (ROI) with 68% of businesses rating Email Marketing as good or excellent.
So, whilst many people out there are claiming that with the rise of Social Media, Email Marketing is becoming less important in the marketing mix (we even referenced that Email was dead in one of our popular, recent blog posts!) quite the reverse is true. More companies are now integrating Email Marketing with other marketing tactics and channels, and in doing so, seeing results. Some are segmenting their email lists and using different messaging based on who they are communicating with, whilst others are integrating their Email Marketing with Social Media by engaging new subscribers. Companies are also looking for their Email to work harder for them by setting up auto-responders (such as thank you and welcome emails, which are automatically sent out to people) and making sure that emails are optimised for viewing on mobile devices.
If you are currently using Email Marketing for your business but not seeing any real results feel free to give us a call. We can help ensure that your emails look good and, more importantly, bring in results and sales for your business. Call us on 1300 966 266.
*Econsultancy’s annual Email Marketing Census report 2014.