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Email marketing is still king when it comes to delivering ROI so why are some people claiming it is dead?

Email marketing is still king when it comes to delivering ROI so why are some people claiming it is dead?

There is no denying the power that Social Media has to play when it comes to communicating with clients and prospective customers but what impact has that had on email? Judging by the articles that are appearing in Google search results (below) email is set to rest in peace but research dictates otherwise.



According to a recent report from eConsultancy, 68% of companies still rank email as the 2nd best channel in terms of Return on Investment (ROI) for their business (Search Engine Optimisation or SEO was ranked number 1). Not only do companies continue to see value in Email but they're also gaining more revenue from using it to communicate with their clients. On average, companies attribute 23% of their total sales to their email marketing campaigns – up from 18% in 2013.

There is no denying that Email still has an important part to play in bringing in delivering against your bottom line. To improve your Email marketing ROI even more there are small steps you can take such as:

- Test your emails to make sure that they work! It's always good to send test emails before you send out to all and get that extra peace of mind that you have done your due diligence. Watch our short video to show you how to do this.

- Personalise your emails wherever possible. If you have contact names within your customer database use them. An email which is addressed to someone by their name is much more likely to glean a response than an email which starts off with the words.. "Dear Valued Customer"

- Make your emails mobile friendly. More and more people are using their smartphones or iPads now when reading emails so it's important to look at how your email appears when viewed on other devices and adapt it accordingly. If you are using lots of images these may look great on a PC but how do they look on a smaller screen such as an iPhone? Watch our video to see just how easy it is to make your emails mobile friendly.

- Plan your email campaigns and think about your email frequency. Don't use a scatter gun approach and hope for the best. Instead, think about what messages you will communicate out to your clients and when. In doing so, you can map out your plan, be consistent and weave the right messaging in at the right time.

Watch out for our second Email Marketing blog post as it will include a links to an Email Marketing Campaign Planning Template as well as a handy How to Guide on Email Marketing. Stay tuned.

Posted in: Email Marketing
On: 17 Apr 2014