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How to stay on top of the ever changing beast that is Search Engine Optimisation (SEO)

How to stay on top of the ever changing beast that is Search Engine Optimisation (SEO)

Panda, penguin, hummingbird – these are all updates which have been made to Google algorithms and have changed the SEO landscape as we know it.  And one thing is certain – the change will continue.  So, rather than get left behind and run the risk of your website not being optimised for SEO – you should think about what you need to do to stay on top of the changing beast that is SEO. The old rules of SEO no longer apply. New ones have come in their place. 

One of the most notable changes is the huge role that good quality content has to play. If you are creating new and fresh content then this will help to increase awareness of your business and drive more traffic to your website. By featuring good quality content on a regular basis on your website you are effectively achieving what is known as on-page optimisation. This makes it easier for Google to search your content and determine your search result position.

What else we hear you ask? Today's SEO places less importance on backlinks (these are web links that point back to your website and contribute to what is referred to as off-page optimisation) as the focus shifts towards good content. Matt Cutts from Google says so himself in this video:

What does that actually mean for you and your website? Whilst backlinks still have a role to play in determining the reputation and quality of your website in the eyes of Google, their importance will diminish in years to come, which is why content will reign as King when it comes to driving traffic to your website.

And lastly, social media has its’ part to play when it comes to SEO. Some say that Social Media is in fact the new SEO. If you have a website, you should also have a presence on social media websites too. By having business profiles on Facebook, Instagram, Twitter etc. to name but a few this gives you an opportunity to have a dialogue with your audience, make it easier for you to get found online and give your business another online identity. Because SEO no longer revolves around keywords and backlinks in the same way that it used to this means that search engines are now looking for other signals like Facebook likes, number of re-tweets and shares to inform search results.

If you want to stay on top when it comes to SEO for your own website keep in mind that a combination of good content, high quality backlinks and social media presence and engagement is the new way forward. As a small business owner, we recognise that it’s not always easy to find the time to give SEO the full attention it warrants and deserves as it can be time intensive, but we can’t overstate how important SEO is to drive more traffic to your website. If you want to have a chat to us about SEO and how to get more website visitors get in touch on 1300 266 966.

On: 15 May 2014