Some key take-aways:
- As a small business you are able to react faster to changes in the market and update your website more quickly than a larger website can as you have less red tape to contend with
- Do a better job of focusing on the end user experience. Put yourself in the shoes of the people who come to visit your website, making sure it is easy for them to use your site and find the information they are looking for
- Provide more value than some of your larger counterparts can. For example, if some of the larger websites in your market provide research guides and you do too - make sure yours are more in-depth and more helpful to your readers
- Rather than try to be a jack of all trades, instead become a master at one thing, one niche, one subject and focus on that. As a small business website owner you simply don't have the time to dedicate to your website in theh same way that a larger company can, which is why it's important to focus on doing one thing well
- Become a content machine and churn out meaningful content (by way of top tips, newsletters, blog posts etc.) in a more timely way than larger companies can so try to use that to your advantage
By applying the steps above you can start to make real progress in pushing your website ahead.
If you would like to speak to us about your website or have any questions get in touch on 1300 966 266.