Email marketing is still king when it comes to delivering ROI so why are some people claiming it is dead? Part 2
You may have seen our recent blog post claiming that email was dead and in that post we promised you a follow up so here it is.
Email marketing is still king when it comes to delivering ROI so why are some people claiming it is dead?
There is no denying the power that Social Media has to play when it comes to communicating with clients and prospective customers but what impact has that had on email? Judging by the articles that are appearing in Google search results (below) email is set to rest in peace but research dictates otherwise.
According to the latest research from MYOB on the latest State of the Digital Nation, it has been reported that a massive 56% of companies with a website see an increase in sales. Yet, surprisingly, only 25% of Small Businesses in Australia have a website.
You may have seen in the news lately that some changes have been made to The Privacy Act (on March 12th) which you need to be aware of as any breach to the Act could have financial consequences and potentially also harm your business reputation.