We recently published a blog post, which looked at how the travel giant – Expedia, were penalised for using techniques to stay in Google's top spot that weren't favoured by Google well now, another large company (this time in the UK) has got themselves into trouble with Google too.
For those of you who like to keep up to date with tech news you may have seen the recent articles about Expedia being pushed from their enviable page one position on Google to page three. Why did this happen to such a well-known, respectable and large scale company, worth $9bn?
In today's changing business world, the power of social media cannot be underestimated. Did you know that for every second that passes....
As a business decision maker, I'm sure by now you've received your fair share of sales professionals call you wanting to talk about ways to promote your business through their product. Whether it's a Digital or Traditional format, the debate rages on between which one is better.