The quest to set a new land speed record is not a cheap one. To get to the point of simply being able to make the attempt represents a lot of energy, determination, technical excellence, and funding. The Aussie Invader organisation is a not-for-profit so funding is always going to be a challenge. Fortunately the Aussie invader story is the stuff dreams are made of and as a result, there is a very loyal and engaged community that supports this adventure. So much so, that the community is willing and ready to play their part and make a donation.

Since the invention of the car, man has had a fascination with speed. During the 1920’s and 30’s, Land Speed Record Holders such as Malcolm Campbell, Henry Seagrave and John Cobb were household names and you may even recognise some of these names today. Fame for the driver and car were assured, making international headlines whenever the Land Speed Record (LSR) was attempted or broken.

Measuring the return on investment of social media is a highly discussed topic, and rightly so. Marketers believe that there is indeed a return to be had, but not all companies measure it effectively, if at all. In fact, it has been estimated that as much as 50% of companies do not measure it at all aside from the ubiquitous number of “Likes”.

If you currently use Email Marketing as a way of communicating with your customers but aren't really seeing any results it could be time to re-think your approach. Industry benchmarks for Email Marketing provide a useful way to compare key metrics against your own to see how your Email Marketing stacks up.

If your business has profiles on certain social media sites but LinkedIn isn't one of them you might want to reconsider. LinkedIn is arguably becoming a powerful beast when it comes to online networking and referrals and it pays to create Company page for your business to take advantage of the potential it has to offer.