A recent report out of the US from Econsultancy* has confirmed that Email Marketing works when it comes to brining in sales for your business. So much so, that 23% of companies are attributing 23% of their total sales to email marketing.
Google is a powerful beast and when it comes to Search Engine Optimisation (SEO) it can't be overlooked. Google uses lots of different techniques to establish where your website should rank in search results and this short video from none other than Matt Cutts himself, talks about how Google looks at your website pages to determine ranking position in the scenario where your web pages don't feature many links.
If, as a Small Business Owner you are running email campaigns to communicate with your clients - do you have a handle on how effective they are? Is there room for improvement? Are there things that you could be doing to really maximise every time you send out an email to your audience? If you don't know that value that your email marketing brings to your business it could be time for a quick review to look at the key areas that you can work on as a business to see your email work that little bit harder for you.
According to an article today from Smartcompany.com.au, four out of five businesses are using Social Media blindly as they have no plan in place. Statistics from a research report from Sensis show that just 24% of Small Businesses using social media have a plan in place for its use. What’s more only 175 are tracking the Return On Investment (ROI) being made.
Increased usage of smartphones and tablet devices has led to a sharp rise in the percentage of emails being opened on mobile devices.