eBay has been having a bad time of it lately, what with the recent database hack, which saw the company asking all of its users to change their eBay passwords to the launch of Google Panda 4.0 just last week, which has resulted in a significant rankings drop in Google search results. If you remember from our past blog post Google Panda 4.0 came into being to reward websites with high quality content and those sites that were thin on content were at risk of being penalised and this looks to have happened for eBay.
As a Small Business Owner you need to make sure that all of your marketing efforts are paying off and that includes Social Media Marketing. When is the last time you did a quick audit of your Social Media channels? Well, our handy checklist will help you to identify the top 4 things to look at when it comes to your Social Media Strategy and see how your Social Media could work harder for you.
One of the posts on our blog last week talked about the release of Google 4.0 (which seeks to penalise websites with poor quality content by pushing them down in search results) and how important it is to ensure that you create good content and make this business practise. Well, this is a follow up to that post and looks at how, as a business, you can use content to communicate with your customers.
Panda 4.0 was released on 21st May 2014 and was announced by Matt Cutt’s himself via his very own Twitter feed.