Email and SMS Marketing Campaign Tool Features

Professional Designs

Create branded emails

Of course we do emails. But our emails are a step up from using Outlook or Google mail. We create professional looking HTML emails for a personalized look for your brand. You can add your own images, target your customers based on information you input, and keep a clear record of the emails you’ve sent in customizable email folders.

Customise email designs yourself, or use Woocom services

WoocomCampaigner has a ‘What You See is What You Get’ editor that allows you to customize your email design with ease. It’s about as easy as using Microsoft Word. Woocom also has the in-house graphic design skills to customize an email design or designs for you. So you can have one design for sales and one for information, or even one for customers and one for suppliers.

Add files or pictures to your emails easily

You can easily send your customers images, PDFs, word documents or even movies through Campaigner. It will automatically optimise them for the web and make it easy to link to larger versions. So it’s not just easy for you to send, it’s easy for your customers to download. Campaigner also tracks what your customers look at, so you can tell what’s grabbing their attention.

Organise and build your customer database

Database Management

WoocomCampaigner is a business tool that not only helps you send emails, but also helps you manage your contacts. You can easily upload contact lists and create web forms to build databases from online sources. You can search contact lists and segment creating new databases based on search variables. Un-subscribers are automatically managed in-keeping with Spam Compliance 'Best Practice'.

Create Databases

To enter a database into Campaigner you can just upload an Excel (CSV) spreadsheet with your address book details. You can preset the database fields for extra flexibility or simply create your database based exactly on your Excel file. Or you can manually enter your customers one at a time.

You can also create multiple, unlimited databases and folders for them, making contact management easy.

Get organised with email folders

WoocomCampaigner isn’t just a way to create emails – it’s also a way to organize them. Customised email folders mean you can organize and archive your emails. So you might decide to split up newsletters, special promotions, product updates and surveys. That way you can find them again easily, resend or base new emails on old ones that worked well.

Choose who to send to and when

You just select your campaign, choose your database and hit send! Your email is efficiently delivered at high speed through specialised email delivery servers. You can even schedule a series of campaigns to go out at specific intervals, and get reports on the successful execution of each send.

Advanced search tools help you target

Woocom Campaigner's search functions allow you to send to a specific customer, to your entire database, to new subscribers only or to subscribers who haven't yet received certain information. So you can also send to customers based on profiles, for instance all customers who live in WA and purchased within a month. It means more accurate targeting, and a more personal touch.

Registration Forms

Web Forms are the ideal way to build customer lists through newsletter registration, contact us forms, enquiry forms and online surveys. Each database you create automatically creates web registration forms that can be used on websites or within emails. Forms can be easily branded with logos, images and background colours, and they make it easy for people to give you their information.

Send and manage email easily

Scheduled Sends

Keep meaning to get in touch but can’t seem to get around to it? You can write your emails in advance and forget about them with Campaigner’s scheduled sends function.

Database Management

Managing your contacts has never been this easy. You can easily upload contact lists and create web forms to build databases from online sources. You can search contact lists and segment creating new databases based on search variables. Un-subscribers are automatically managed inline with Spam Compliance 'Best Practice'.

Create Databases

You can create a database in seconds by uploading an Excel (CSV) spreadsheet with your address book details. You can choose to preset the database fields for extra flexibility or simply create your database based exactly on your Excel file. Database information can also be manually entered one at a time.

You can create unlimited databases all within specific database folders ensuring easy management of contact lists.

Registration Forms

Build your databases from website forms. Each database you create automatically creates web registration forms that can be used on websites, within emails or on Desktop computers as a quick and easy method of inputting data.

Forms can be easily branded with logos, images and background colours. Web Forms are the ideal way to build customer lists through newsletter registration, contact us & enquiry forms and online surveys

Trigger Based Emails

Automated email responses can be set up creating a closed loop sales process. When customers enquire for information, sign up for a newsletter, or request information specific to a product, automated email brochures can be triggered. Reports are provided enabling you to view actions/responses to these emails.

Manage un-subscribers

Recipients can unsubscribe from your database simply by entering their email address and choosing to remove themselves. You don’t have to worry about sending emails accidentally to people who don’t want them! You get detailed reports on unsubscribers and they’re automatically placed into an unsubscribe folder allowing easy management.

Previously un-subscribed contacts are also flagged and blocked in case you upload their information from a new spreadsheet or database system accidentally. It’s just a bit of extra peace of mind.

Manage bounced (undelivered) emails

Woocom Campaigner provides easy bounce management – that means you get alerted to individual emails that were unable to be delivered. Bounces are flagged as permanent or temporary, based on reasons for non-delivery. You can easily update the correct email address and resend to temporary and full mail boxes.

Customer relationship marketing

Make it personal

When you get an email, it’s nice to know the sender knows your name. WoocomCampaigner’s database allows you to add a personal touch to each email. So you can use the first name, last name, or even last items purchased in each email sent at once. And you can do that in the body of the email and subject. You can even personalize where it says the email comes from, so you could send from your brand name or your product category. (ie Woocom, or email marketing)

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Viral marketing

You want word of mouth to spread about your brand as quickly as possible. Email marketing can make that easy with a ‘send to a friend’ link, and your emails can keep your brand in the forefront of their minds..

CRM Functionality

WoocomCampaigner helps keep track of the contacts you make with each customer. The system includes a customer contact history, so you can view all customer contact history whether by email, phone, or meeting. You can also track which emails have been sent to who and what activity has taken place from each campaign.

Online Surveys

Online surveys are a great way to give you more information on your customers, or feedback on your products. With WoocomCampaigner they can be created within minutes, customized to your brand and the results automatically loaded into your survey database. So you can instantly survey the results in reports instead of wading through and compiling them, and you can even extract the data into an Excel spreadsheet for more processing.

The system also sends automatic thank you emails to participants. That can save an enormous amount of administrative work, and gives you the chance to do market research you might have been meaning to do some day but never gotten around to.

Easy reporting and administration

Reports

Woocom Campaigner provides comprehensive 3D pie chart reporting on all aspects of sent campaigns. This can provide valuable information on your customer's actions and provide insight to improve your marketing effectiveness. Try doing that in Outlook!

Statistical Results

Reports provide detailed information for each mail sent on:

• Number of emails received
• Number of email opened
• Percentage of HTML to Plain text
• Links clicked (Unique vs. Total)
• Who actually clicked links
• Click through rate as %
• Forward to Friend Activity
• Unsubscribers and bounced emails
• Number of profile updates
• All statistical data can be downloaded into usable reports.

Reports also detail total number of emails sent, number of databases, total number of new subscribers since last period and total number of unsubscribers.

Help

Woocom Campaigner's help includes:

• Training Wizards that walk and talk you through the main system features within 5 minutes, allowing you to create a database, send an email and check your results.
• Live support
• User Guides (online and PDF)
• FAQ's
• Glossary
• Post a Question instant response

Spam Act Compliance

Woocom Campaigner has a number of inbuilt features to make Spam Compliance simple and manageable.

• Consent - Confirm individuals' consent with double opt-in functionality
• Identify - A facility to ensure accurate sender information is included at the bottom of all emails
• Unsubscribe - Automatic unsubscribe facility provides you with reports and methods to maintain clean lists even when managing on and offline databases