AdWords can be effective if you know how to use it. If you do not optimize your ad campaign you will not get results. It would be like driving a Ferrari but only in first gear.

The appropriate budget for your AdWords campaign is a complex decision. It must not be so high that it overexposes your product to the point where you are no longer able to generate profits for your services. It must also not be so low that your exposure to potential prospects is limited. Thus, striking the right balance is key. There are a variety of factors that can help you gauge the appropriate price.

Landing pages are things that require meticulous tweaking to ensure that they perform optimally. The interesting part of this tweaking process is that not all the changes you can make today have tests that you can run tomorrow.

The holidays are almost here and the shoppers are getting ready to buy. But is your website ready for those shoppers? If you haven't created a holiday strategy for your online marketing, then now is the time.

As a user of the World Wide Web, you may not have given this question a second thought. After all, with technology we don’t necessarily need to know “how” something works, only that it meets our expectations. However if you put on your business hat for a moment – you also want to get every advantage over your competitors. Sometimes having a little extra technical knowledge – particularly when dealing with web design companies, might be the difference between selecting a team of experts versus a backyard shop of charlatans!

As the Social Media Manager here at Woocom, I get the privilege of managing the social accounts of many organisations. Sometimes I completely manage a client’s Social Media presence, and at other times I work in conjunction with a client to manage their Social Media presence – it really just depends on the client’s resources and objectives.

So you've heard of the term SEO and know what it is. More importantly you know that you need it for your website but the problem is how do you make it happen? Read more to find out what 6 practical steps you can take to improve your website's search engine ranking.

The quest to set a new land speed record is not a cheap one. To get to the point of simply being able to make the attempt represents a lot of energy, determination, technical excellence, and funding. The Aussie Invader organisation is a not-for-profit so funding is always going to be a challenge. Fortunately the Aussie invader story is the stuff dreams are made of and as a result, there is a very loyal and engaged community that supports this adventure. So much so, that the community is willing and ready to play their part and make a donation.

Since the invention of the car, man has had a fascination with speed. During the 1920’s and 30’s, Land Speed Record Holders such as Malcolm Campbell, Henry Seagrave and John Cobb were household names and you may even recognise some of these names today. Fame for the driver and car were assured, making international headlines whenever the Land Speed Record (LSR) was attempted or broken.

The true value of LinkedIn as a lead generating powerhouse is oftentimes not fully realised, if realised at all. Being the only truly professional social networking website it provides an amazing opportunity for businesses with a B2B focus to communicate with their target audience. When you know what you are looking for, LinkedIn can be one of the most powerful lead generation tools available to you today, but only if you use it properly.