Measuring the return on investment of social media is a highly discussed topic, and rightly so. Marketers believe that there is indeed a return to be had, but not all companies measure it effectively, if at all. In fact, it has been estimated that as much as 50% of companies do not measure it at all aside from the ubiquitous number of “Likes”.

Do you struggle to find enough time to manage all your social media accounts? And when you do get on to it, do you find yourself spending hours at a time and wondering where your day went?