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Is your Email marketing optimised for mobile devices?

Is your Email marketing optimised for mobile devices?

According to latest research*, more emails are now being read on mobile devices than on desktops. For the first time, Mobile devices (iPhone Mail, iPad Mail, Android) have taken over as the most popular format for opening emails at a combined 36.52%. Whereas, desktop applications (such as Outlook or Apple Mail) have decreased significantly from 43.25% to 31.47%.

The most popular email clients that people are using when they read is shown in the pie chart below:

What does this mean to you as a Small Business I hear you ask? Well, put simply, if you use email marketing and send out emails on a regular basis, it’s essential to make sure that your email designs are easy to read and view on mobile devices. Otherwise you risk your email not getting read.

When it comes to your email designs, you have 3 options.

1. Do nothing and just keep doing what you’re doing (Don’t do this one!!)
2. Tweak your existing email design to make it more mobile friendly.
3. Invest in a new responsive email design that looks great on all devices (Woocom can help with this).

Assuming you don’t go with option 1, here are some handy tips for designing mobile friendly emails:

  • Use fewer words and write in a large, clear font. A font size of around 14pt for body text and 30pt for headlines should read well on mobile devices.
  • Use the subject line to summarise your message. In doing so, you give your readers an idea on what your email is about even if they can’t view it properly on their mobile device.
  • Have a strong call to action and make it obvious. There’s not much space available on mobile devices so be sure to tell people what you want them to do in a way that’s both clear and concise.
  • Try to stick to a single column layout as this helps keep your email looking clear and simple when scaled down to fit on the small screen.

If you would like to speak the team here at Woocom about mobile responsive email designs give us a call on 1300 966 266.

*Vision6 Email Marketing Metrics Report. 

Posted in: Email Marketing
On: 26 Jun 2014