Helping local businesses with their search marketing strategy is difficult. However, those of us that assist businesses with hundreds, in some cases thousands, of locations understand that the task comes with unique circumstances. Getting one business location to rank is a feat, let alone hundreds of locations that are many…

The mega-advancement of computer technology in the 21st century has honed the competitive edges between businesses to an unprecedented sharpness. Whether it’s “Mom and Pop” corner stores or huge conglomerates, immediate brand recognition often draws the line between success and failure. A primary key to achieving that critical recognition is…

One way many companies aim to drum up new leads and generate interest in their company is by holding an event. For example, webinars have taken off in recent years as a great way to find fresh new faces who may be interested in buying - or at least in…

Prioritization of e-commerce pay-per-click campaign builds have evolved in the past couple of years. Today, e-commerce sites may use various solutions including Google shopping, remarketing, search network ads, dynamic search ads and the Google display network to promote their business. Read on to find out more on how to prioritize…

AdWords can be effective if you know how to use it. If you do not optimize your ad campaign you will not get results. It would be like driving a Ferrari but only in first gear.