We recently published a blog post, which looked at how the travel giant – Expedia, were penalised for using techniques to stay in Google's top spot that weren't favoured by Google well now, another large company (this time in the UK) has got themselves into trouble with Google too.

For those of you who like to keep up to date with tech news you may have seen the recent articles about Expedia being pushed from their enviable page one position on Google to page three. Why did this happen to such a well-known, respectable and large scale company, worth…

The last few weeks have seen some considerable developments in the search optimisation landscape, namely;

Google analytics is an essential tool for any business that is serious about their web presence and ensuring that they are maximising the opportunity available to them.

There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time.