As a business, it's important to know how you appear in Google search results and to keep on top of this. If you haven't checked it for a while go onto google.com.au asap and enter your business name in the search field and see what results appear.
From your search you will see that different types of search results appear and there are difference between them. Take a look at the example diagram below. From the search term "dentists in perth" a number of results have been generated. The first batch of results are for Google Adword listings (these are paid for ads). You can also see that ads appear on the right hand side too. Then you have Organic search results as well as those for Google+ Local and Maps.
Which type of search result works best?
Organic listings appear in Search Engine Results Page based on how relevant they are to the search query entered and receive the highest amount of clicks at 90%. Paid Ads (also known as Pay Per Click or PPC) receive 10% of clicks. And if your business is listed on page 2 of Google then be warned that only 10% of people will go onto continue their search onto page 2. Which takes me back to the heading of this blog post in that – if you’re not first with Google you’re last.
If your business appears as an Organic search result and you’re in the number 1 position you should get around 33% of clicks through to your website. It’s not enough just to get to page 1 of Google anymore, it’s important to do all that you can to arrive in the coveted number 1 spot in organic search results. Position 2 gets around 17% of the traffic with third place delivering 11% of clicks. If your business doesn’t feature in any of the top 3 positions have no fear, there are steps you can take to improve your current ranking. Creating good quality content for your website is a good starting point (being mindful of keywords that are relevant to your industry), making sure your website content is relevant and up to date. For other tips on how to make your pages rank better take a look at one of our previous blog posts here.
Don’t forget too that expert help and advice is on hand. Businesses often enlist the help of SEO (Search Engine Optimisation) experts to improve their ranking position and capture a wider share of search traffic. If you would like to talk to us about how SEO could help your business and get more traffic to your website give us a call on 1300 966 266.