Measuring the return on investment of social media is a highly discussed topic, and rightly so. Marketers believe that there is indeed a return to be had, but not all companies measure it effectively, if at all. In fact, it has been estimated that as much as 50% of companies…

If your business has profiles on certain social media sites but LinkedIn isn't one of them you might want to reconsider. LinkedIn is arguably becoming a powerful beast when it comes to online networking and referrals and it pays to create Company page for your business to take advantage of…

You may have social media accounts set up for your business on Facebook, LinkedIn, Twitter and the like but are you really getting the most from your social media presence or do you find, like 92% of businesses*, that you’re not really happy with the way you interact on social…

Facebook likes to keep us all on our toes when it comes to rolling out changes both to our personal profiles or business profiles and that is certainly true at the moment as they are in the process of changing the way in which company profiles will appear. If you…

According to an article today from Smartcompany.com.au, four out of five businesses are using Social Media blindly as they have no plan in place. Statistics from a research report from Sensis show that just 24% of Small Businesses using social media have a plan in place for its use. What’s…