Monday, 02 February 2015 00:00

LinkedIn Paid Ads: A Beginner’s Guide

If a person is looking for a highly targeted platform that provides them with a great opportunity to promote their company, LinkedIn may be the best choice. With more than 300 million users and numbers that are increasing, it is a popular and flourishing social media platform for businesses and…
Monday, 26 January 2015 00:00

Increasing AdWords Traffic and Customers

AdWords can be effective if you know how to use it. If you do not optimize your ad campaign you will not get results. It would be like driving a Ferrari but only in first gear.
Monday, 19 January 2015 00:00

Determining Your AdWords Budget

The appropriate budget for your AdWords campaign is a complex decision. It must not be so high that it overexposes your product to the point where you are no longer able to generate profits for your services. It must also not be so low that your exposure to potential prospects…
Monday, 08 December 2014 00:00

7 Tests You Should Run On Your Landing Pages Tomorrow

Landing pages are things that require meticulous tweaking to ensure that they perform optimally. The interesting part of this tweaking process is that not all the changes you can make today have tests that you can run tomorrow.
Thursday, 20 November 2014 00:00

5 Ways Local Businesses Can Boost Online Marketing For The Holidays

The holidays are almost here and the shoppers are getting ready to buy. But is your website ready for those shoppers? If you haven't created a holiday strategy for your online marketing, then now is the time.