AdWords can be effective if you know how to use it. If you do not optimize your ad campaign you will not get results. It would be like driving a Ferrari but only in first gear.

The appropriate budget for your AdWords campaign is a complex decision. It must not be so high that it overexposes your product to the point where you are no longer able to generate profits for your services. It must also not be so low that your exposure to potential prospects…

Landing pages are things that require meticulous tweaking to ensure that they perform optimally. The interesting part of this tweaking process is that not all the changes you can make today have tests that you can run tomorrow.

The holidays are almost here and the shoppers are getting ready to buy. But is your website ready for those shoppers? If you haven't created a holiday strategy for your online marketing, then now is the time.

As a user of the World Wide Web, you may not have given this question a second thought. After all, with technology we don’t necessarily need to know “how” something works, only that it meets our expectations. However if you put on your business hat for a moment – you…