Monday, 02 March 2015 00:00

Three Ways to Incorporate Email Into Your SEO Marketing Strategy

While it may not be immediately obvious why email is such an important part of search engine optimization (SEO), there's no denying that there's an important connection between the two. It's true that having a lot of email subscribers is not going to improve your search engine rankings directly, per…
Tuesday, 01 July 2014 08:36

How does your Email Marketing stack up against others in the industry?

If you currently use Email Marketing as a way of communicating with your customers but aren't really seeing any results it could be time to re-think your approach. Industry benchmarks for Email Marketing provide a useful way to compare key metrics against your own to see how your Email Marketing…
Thursday, 26 June 2014 07:23

Is your Email marketing optimised for mobile devices?

According to latest research*, more emails are now being read on mobile devices than on desktops. For the first time, Mobile devices (iPhone Mail, iPad Mail, Android) have taken over as the most popular format for opening emails at a combined 36.52%. Whereas, desktop applications (such as Outlook or Apple Mail)…
Thursday, 05 June 2014 06:53

Are you looking for more sales for your business? The answer lies in Email Marketing

A recent report out of the US from Econsultancy* has confirmed that Email Marketing works when it comes to brining in sales for your business. So much so, that 23% of companies are attributing 23% of their total sales to email marketing. 
Tuesday, 03 June 2014 06:23

Are you getting the most out of your email campaigns?

If, as a Small Business Owner you are running email campaigns to communicate with your clients - do you have a handle on how effective they are? Is there room for improvement? Are there things that you could be doing to really maximise every time you send out an email…