Monday, 23 March 2015 00:00

Why You Want Bad Reviews

You may believe that bad reviews can mean the end of your business. However, I have a story of a very upscale business that actually killed themselves by trying to discourage bad reviews.

Monday, 16 March 2015 00:00

Why Tell When You Can Show? The Power of Online Video

For many marketers, conversion rate is a critical metric when it comes to proving value. After all, the number of people converting is usually an easy method to see whether your marketing tactics are working. When sales, signups or leads go up, your marketing efforts must be working. So what if there was a tactic you could use that would make people 70 percent more likely to buy? You'd use it, right?

Monday, 09 March 2015 00:00

Ways Multi-Location Businesses Can Increase Their Presence in Local Searches

Helping local businesses with their search marketing strategy is difficult. However, those of us that assist businesses with hundreds, in some cases thousands, of locations understand that the task comes with unique circumstances. Getting one business location to rank is a feat, let alone hundreds of locations that are many kilometres apart.

Monday, 02 March 2015 00:00

Three Ways to Incorporate Email Into Your SEO Marketing Strategy

While it may not be immediately obvious why email is such an important part of search engine optimization (SEO), there's no denying that there's an important connection between the two. It's true that having a lot of email subscribers is not going to improve your search engine rankings directly, per se. However, email is a great way to both gain the interest of your target audience and to encourage potential customers to purchase your products and services.

Monday, 23 February 2015 00:00

The World According to SEOs

The mega-advancement of computer technology in the 21st century has honed the competitive edges between businesses to an unprecedented sharpness. Whether it’s “Mom and Pop” corner stores or huge conglomerates, immediate brand recognition often draws the line between success and failure. A primary key to achieving that critical recognition is effective navigation through the world of SEO. SEO, or Search Engine Optimization, can make or break a new business.

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