Monday, 16 February 2015 00:00

Promote Your Next Event With These 2 PPC Tactics

One way many companies aim to drum up new leads and generate interest in their company is by holding an event. For example, webinars have taken off in recent years as a great way to find fresh new faces who may be interested in buying - or at least in signing up to receive your emails in the future.

Monday, 09 February 2015 00:00

PPC Campaign Builds Essential for E-Commerce

Prioritization of e-commerce pay-per-click campaign builds have evolved in the past couple of years. Today, e-commerce sites may use various solutions including Google shopping, remarketing, search network ads, dynamic search ads and the Google display network to promote their business. Read on to find out more on how to prioritize e-commerce PPC campaign builds.

Monday, 02 February 2015 00:00

LinkedIn Paid Ads: A Beginner’s Guide

If a person is looking for a highly targeted platform that provides them with a great opportunity to promote their company, LinkedIn may be the best choice. With more than 300 million users and numbers that are increasing, it is a popular and flourishing social media platform for businesses and professionals across the world. Today’s marketers and media planners often overlooks LinkedIn’s self-service ad platform. However, the following facts and statistics are evidence that it is very popular.

Monday, 26 January 2015 00:00

Increasing AdWords Traffic and Customers

AdWords can be effective if you know how to use it. If you do not optimize your ad campaign you will not get results. It would be like driving a Ferrari but only in first gear.

Monday, 19 January 2015 00:00

Determining Your AdWords Budget

The appropriate budget for your AdWords campaign is a complex decision. It must not be so high that it overexposes your product to the point where you are no longer able to generate profits for your services. It must also not be so low that your exposure to potential prospects is limited. Thus, striking the right balance is key. There are a variety of factors that can help you gauge the appropriate price.

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