For many marketers, conversion rate is a critical metric when it comes to proving value. After all, the number of people converting is usually an easy method to see whether your marketing tactics are working. When sales, signups or leads go up, your marketing efforts must be working. So what…

Although a professional logo design will make you stand out, sometimes it is difficult to get the full message across from just an icon or company name, especially if you are just starting out.

The purpose of a logo is to act as a brand identifying marketing tool to help communicate your business. It should help generate the desired emotional response and help position your business within your target audience.