The purpose of a logo is to act as a brand identifying marketing tool to help communicate your business. It should help generate the desired emotional response and help position your business within your target audience.

Did you know there are more than one type of web page? All web pages have their own purpose and function and it’s important to realise this when designing and developing your web site to ensure you get the right outcome.

Each font carries its own personality. It’s the way that we use fonts (with words) that helps us get the message across. We have a choice of 1,000s of fonts to create a business brand and personality - and it is not only the individual fonts selected, but also the…

Website Analytics are a very important to the overall success of your website and web marketing. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Creating a site map is a very important part of the web development process. It allows you to visualise the flow and the number of pages or clicks to get to where you want the viewer to go.