Monday, 02 August 2010 02:21

Types of logos

The purpose of a logo is to act as a brand identifying marketing tool to help communicate your business. It should help generate the desired emotional response and help position your business within your target audience.

Monday, 26 July 2010 07:52

Types of web page design

Did you know there are more than one type of web page? All web pages have their own purpose and function and it’s important to realise this when designing and developing your web site to ensure you get the right outcome.

Monday, 26 July 2010 07:39

Fonts and Typography

Each font carries its own personality. It’s the way that we use fonts (with words) that helps us get the message across.

We have a choice of 1,000s of fonts to create a business brand and personality - and it is not only the individual fonts selected, but also the way we use these fonts in size, position, boldness and direction that allows us to present the right and highest impact message for your business.

Monday, 26 July 2010 07:39

Website Analytics

Website Analytics are a very important to the overall success of your website and web marketing.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Monday, 26 July 2010 07:32

Creating a site map

Creating a site map is a very important part of the web development process. It allows you to visualise the flow and the number of pages or clicks to get to where you want the viewer to go.