The holidays are almost here and the shoppers are getting ready to buy. But is your website ready for those shoppers? If you haven't created a holiday strategy for your online marketing, then now is the time.

As a user of the World Wide Web, you may not have given this question a second thought. After all, with technology we don’t necessarily need to know “how” something works, only that it meets our expectations. However if you put on your business hat for a moment – you also want to get every advantage over your competitors. Sometimes having a little extra technical knowledge – particularly when dealing with web design companies, might be the difference between selecting a team of experts versus a backyard shop of charlatans!

As the Social Media Manager here at Woocom, I get the privilege of managing the social accounts of many organisations. Sometimes I completely manage a client’s Social Media presence, and at other times I work in conjunction with a client to manage their Social Media presence – it really just depends on the client’s resources and objectives.

So you've heard of the term SEO and know what it is. More importantly you know that you need it for your website but the problem is how do you make it happen? Read more to find out what 6 practical steps you can take to improve your website's search engine ranking.

The decision of which website design company to choose is important if you are serious about making your business a success online. Here’s our 4 step guide on how to make the right decision.