Google is a powerful beast and when it comes to Search Engine Optimisation (SEO) it can't be overlooked. Google uses lots of different techniques to establish where your website should rank in search results and this short video from none other than Matt Cutts himself, talks about how Google looks at your website pages to determine ranking position in the scenario where your web pages don't feature many links.
If, as a Small Business Owner you are running email campaigns to communicate with your clients - do you have a handle on how effective they are? Is there room for improvement? Are there things that you could be doing to really maximise every time you send out an email to your audience? If you don't know that value that your email marketing brings to your business it could be time for a quick review to look at the key areas that you can work on as a business to see your email work that little bit harder for you.
According to an article today from Smartcompany.com.au, four out of five businesses are using Social Media blindly as they have no plan in place. Statistics from a research report from Sensis show that just 24% of Small Businesses using social media have a plan in place for its use. What’s more only 175 are tracking the Return On Investment (ROI) being made.
Increased usage of smartphones and tablet devices has led to a sharp rise in the percentage of emails being opened on mobile devices.
eBay has been having a bad time of it lately, what with the recent database hack, which saw the company asking all of its users to change their eBay passwords to the launch of Google Panda 4.0 just last week, which has resulted in a significant rankings drop in Google search results. If you remember from our past blog post Google Panda 4.0 came into being to reward websites with high quality content and those sites that were thin on content were at risk of being penalised and this looks to have happened for eBay.