For many marketers, conversion rate is a critical metric when it comes to proving value. After all, the number of people converting is usually an easy method to see whether your marketing tactics are working. When sales, signups or leads go up, your marketing efforts must be working. So what if there was a tactic you could use that would make people 70 percent more likely to buy? You'd use it, right?

Helping local businesses with their search marketing strategy is difficult. However, those of us that assist businesses with hundreds, in some cases thousands, of locations understand that the task comes with unique circumstances. Getting one business location to rank is a feat, let alone hundreds of locations that are many kilometres apart.

While it may not be immediately obvious why email is such an important part of search engine optimization (SEO), there's no denying that there's an important connection between the two. It's true that having a lot of email subscribers is not going to improve your search engine rankings directly, per se. However, email is a great way to both gain the interest of your target audience and to encourage potential customers to purchase your products and services.

The mega-advancement of computer technology in the 21st century has honed the competitive edges between businesses to an unprecedented sharpness. Whether it’s “Mom and Pop” corner stores or huge conglomerates, immediate brand recognition often draws the line between success and failure. A primary key to achieving that critical recognition is effective navigation through the world of SEO. SEO, or Search Engine Optimization, can make or break a new business.

One way many companies aim to drum up new leads and generate interest in their company is by holding an event. For example, webinars have taken off in recent years as a great way to find fresh new faces who may be interested in buying - or at least in signing up to receive your emails in the future.